EngageMint 2023 Agenda

  • Hall 1: Horizontal Track
    Opening Address
    Retention starts at Day Zero
    Coffee Break
    With great Martech power comes great responsibility
    Key Session Takeaways
    • Importance of ethical considerations in Martech
    • Identifying and mitigating risks like data breaches, privacy violations, and bias in algorithmic decision-making for martech tools
    • Role of martech in marketing strategies
    Omni-Channel or Bust: Leveraging Data to enhance
    Customers’ Experience
    Key Session Takeaways
    • Conceptualizing the omnichannel approach and its benefits
    • The role of customer data in building an omnichannel strategy
    • The significance of personalization and real-time engagement in creating an optimal customer experience
    • The ethical considerations and potential risks associated with collecting and using customer data
    Lunch Break
    Partner Session
    Breadcrumbs to building blocks – Data Unification Stories
    Key Session Takeaways
    • Defining data unification and 360-degree customer view
    • The challenges of data unification
    • Best practices for integrating data from multiple sources
    • Real-world examples of businesses that have successfully implemented a 360-degree customer view strategy and the lessons learned
    Is personalization going too far? Where do you draw the line?
    Key Session Takeaways
    • Defining personalization in marketing and how it is implemented
    • Discussing the potential adverse effects of excessive personalization
    • Analyzing the legal and ethical considerations
    • Best practices to ensure personalization efforts respect customer privacy
    Coffee Break
    An experience to remember: CX Stories
    The Road to Retention: Product Showcase/Launch
    Closing Notes
  • Hall 2: Retail & E-commerce
    Reimagining Customer Journeys
    Key Session Takeaways
    • Using data and analytics to gain a deeper understanding of customer behavior and preferences
    • Seamlessly integrate online and offline touchpoints, to ensure a consistent and cohesive experience across all channels
    • Industry best practices/personal experiences
    Learning how to paint a picture by eliminating data slios and using customer data to define personalisation
    Key Session Takeaways
    • How to create a complete picture of the customer
    • Benefits of having a 360-degree customer view
    • Why does a data-based approach work?
    • Using data to achieve personalization goals
    Lunch Break
    Bricks and Cookies: Mapping the customer’s lifecycle across multiple frontiers
    Key Session Takeaways
    • Challenges faced in mapping customer journeys
    • Leveraging data sources to gain insights into customer behavior, including social media, in-store interactions, and online transactions
    • Strategizing data integration from multiple sources to understand customer journey, using CRM and analytics tools.
    • Sharing industry best practices
    Retail Workshop
    Closing Notes
    Sorbet Soiree
  • Hall 3: D2C
    Crazy over CAC
    Key Session Takeaways
    • The pitfalls of the pursuit of growth at all costs
    • The challenge of customer retention
    • The need for sustainable growth
    Customer Loyalty in the era of unlimited choices?
    Key Session Takeaways
    • Understanding the modern consumer
    • Building a loyalty program from scratch – Build or Outsource?
    • Adopting a multi-channel customer service system
    • Rewarding customer behavior to drive conversions
    • Wins and learnings of running a loyalty program
    Lunch Break
    Just the facts: KPIs that matter!
    Key Session Takeaways
    • Tracking the right KPIs
    • Optimizing strategies based on KPIs
    • Balancing the fine line of Short term goals with the long term objectives
    Product Teardown
    Closing Notes
    Bits & Atoms
  • Hall 4: BFSI & FinTech
    Hyperscaling Service Personalization
    When worlds collide: an offline vs digital story of customer journey
    Key Session Takeaways
    • Understanding the modern customer’s journey
    • Building an integrated customer journey
    • The role of personalization
    Lunch Break
    Into the Martech Multiverse – Attracting the Distracted
    Evolving your MarTech stack to meet an everchanging regulatory landscape
    Closing Notes
  • Hall 5: Learning With WebEngage
    Retention in the Age of TikTok: How to Simplify Your Approach and Go Viral
    Key Session Takeaways
    • Understand the data blocks responsible for a winning personalization strategy
    • Create a concrete content and channel plan
    • Leverage hyper-personalization to maximize revenue
    Analytics to Actionables: Turning Data Stories into Marketing Strategies
    Key Session Takeaways
    • How to read, understand, and derive insights from cohorts, funnels, and more
    • Leveraging the power of AI-ML to uncover valuable insights
    • Tools, techniques and pitfalls to avoid getting lost in a sea of data
    The Art of Stalking…Your Customers: How to Create a Personalization Strategy that’s Just Right
    Key Session Takeaways
    • How to read, understand, and derive insights from cohorts, funnels, and more
    • Leveraging the power of AI-ML to uncover valuable insights
    • Tools, techniques and pitfalls to avoid getting lost in a sea of data
    Lunch Break
    Brewing Loyalty: How to Keep Your Customers Caffeinated and Coming Back
    Marketing in the Age of AI: How to Keep it Human Without Creeping Them Out
WebEngage

Why
EngageMint?

At WebEngage, we recognize the foundational role customer engagement and retention plays in building a robust business. EngageMint is our initiative to bring retention to the center of the conversation, accelerate the growth of the ecosystem by sharing of deep actionable insights by thought leaders and playbooks by operators. If we can enable the success of more startups and ventures using the power of retention, we'd consider our mission successful.

Join us at
Asia's Largest Retention Marketing Conference

5 May 2023 | Taj Lands End, Mumbai

WebEngage

About
WebEngage

WebEngage is a full-stack Customer Engagement and Retention platform that helps businesses increase customer lifetime value. The platform provides a unified view of customers with robust data, engagement across 11+ channels with automated workflows, and hyper-personalization of experiences with a state-of-the-art engine, all backed by a solid analytics framework.

With a mission to humanize websites and apps, we now power over 1B+ messages daily to customers across 50+ countries and 20+ industries.